A Key Qualification
Natural resources marketing
The DMT specialists for natural resources and marketing have merged their knowledge and experience into a single unit. The intent is to offer marketing concepts for the natural resources industry, and to tailor those concepts to suit national and international target groups. The goal is to be absolutely to the point and avoid any discontinuities in communications.
Understanding through Visualisation
In-depth visualisation of machinery and processes opens a new dimension for disseminating information. Computer-animated graphics or video sequences clarify complex technical concepts, making for easy understanding. Our Technical Marketing section pulls all the necessary technical skills together in a single organisation.
Getting the big Picture
Companies should be widely visible in the market environment. A firm’s public image should be consistent in its content and optically appealing. This forms the basis for heightened visibility. From down-to-earth to slightly haughty – we apply experience and creativity to conceive exactly the right corporate design, an individual image to set your company apart from its competitors.
Embracing tomorrow’s Technologies
The future of the media world is digital and the speed of the transition is almost breathtaking. To ensure that DMT clients will be fully equal to the competition in the future, we continually optimise our portfolio of services and adopt innovative technologies as soon as they appear. Technology can move mountains but the impetus, as always, is provided by intellect and creativity.
Well organised, for deep Insights
Profound insights are almost always based on thorough research. That is why the value of every marketing strategy is based on intelligence in conceptualisation and full familiarity with the market. Thanks to well-founded marketing knowledge and comprehensive expertise in regard to natural resources, the consulting DMT clients enjoy is in the lead by more than a nose.
Right on the Dot – in black on white, too
A good speech should cover every detail of the topic without exhausting listeners. The technical editors in our “copy laboratory” put a fine point on the essentials. How can they do that? Because they are masters of their craft and have acquired their technical background in many years of on-site consulting. That’s why they know what they’re writing about.
Technical Marketing without a lot of Technical Jargon
Technical products and services often require a great deal of explanation. This requires clearly structured communications, appropriate to the topic. In this way complex procedures and contexts can be explained, enabling the ultimate customer to perceive the essential facts about the offer.
The vendors and their customers do not always speak the same language. The assignment for marketing is to be found exactly in this translation function.
This is best done when the consultants charged with the work are familiar not only with the target market, but equally understand the vendor’s complex services. What follows is adequate and technically skilled implementation.
That is why the Technical Marketing section at DMT offers – especially for small and medium-sized enterprises (SMEs) – thoroughly competent solutions from a single source, without resorting to technical hocus-pocus or putting a “glossy veneer” on things. Our full-service offer includes all the tasks handled by a professional advertising agency, from formulating the idea to its realisation.
Some People love Technology – We understand it
Especially for SMEs dealing with technically sophisticated products or services, it is vital to focus on the “essence” of what is being offered.
Working in the framework of an engineering and consulting company that is specialised in natural resources and active all around the world, you will find at DMT many years of industry competence and marketing expertise, fields that interact with each other every day. It was from this accumulated know-how that the Technical Marketing section emerged. This is important because the natural resources sector requires, more than ever before, innovative and customised marketing strategies and solutions.
Technical knowledge in combination with know-how in the media and markets are the basis for solutions based on practice, growing out of the market and aligned with the market. Because we know that the chief engineer, in his role as contractor, also thinks like a customer.
No matter whether it is a question of redesigning or modernising a website, laying out a brochure or a flyer, including copy tailored to the target group, or organising trade fair appearances – we provide strategic support in creating a new communications concept or in adapting existing efforts to suit prevailing market requirements.
The quality of all these services is always at the high level for which DMT / TÜV NORD is known. That includes both the promise of performance and continuity, but also the reliability and availability of a major company.
No Place for Run-of-the-Mill
The competitive setting for companies is multifaceted. The markets are highly specialised and continuously in motion. Here “off the shelf” ideas offer no enduring solutions.
That is why, in our view, our client is the ultimate touchstone, first as the “producer” and purchaser, but also as the target for the message. That is why we focus our efforts primarily on your specific technical specifications and individual objectives.
Close cooperation with you gives rise to success-oriented concepts and strategies. Here we either modify pre-existing solutions or develop and realise new concepts.
No matter whether it is a question of your website, a social media platform or a newsletter, we will find the right approach for your target group. DMT puts you on the Internet map!
Both video clips and pictures can illustrate otherwise hidden processes, emphasising the special features of technical systems in full detail, or presenting your product in an impressive manner. Those are the major advantages of full-perspective visualisation.
In close coordination with you we work out a uniform visual image in the form of logos, communication channels, websites, packaging, business stationery, and much more.
Multisensory (feeling, seeing, smelling) is the key word in your communications with your target group, using image brochures, product catalogues, direct mailings etc. Print media are and continue to be essential communications instruments for the business-to-business sector.
Consulting and Conceptualisation
DMT creates individualised solutions in the fields of both operative and strategic marketing. Depending on the client’s wishes, new concepts will be prepared and implemented or existing concepts will be revamped. The 400 engineers in the background guarantee technical expertise.
DMT works with professional industrial photographers. No matter whether you’re located in Bochum, Recklinghausen or Venezuela. Finding the right motif is decisive for you.
The combination of moving pictures and the sound track is still the most effective way to capture the viewer’s attention. We plan and produce your promotional movie or let your product shine in a video clip or advertisement – appropriate to the target group.
We turn(ed) YOU into our Project
We apply our own intuition and experience when identifying the core of a successful strategy.
To turn those strategies into reality, we use the most modern communication and marketing approaches and convey them in the channels appropriate to the target groups. In concept-oriented consulting, developing a corporate design,
preparing communication and advertising inserts for classic print media or in a multi-functional website, and in realistic simulations of products or processes – the Technical Marketing section is always focused on the interface between the client and its target groups.
Developed during the course of a R&D project was the “iTSM” system used to scan the working face. This unique procedure was developed in close cooperation between RAG and the Sandweg mechanical engineering company and then visualised in three dimensions by DMT. All the mechanical equipment, including the iTSM system and the scanning system, are modelled so as to be true to life.
The “Suprema”, a concrete pump intended for underground use, was modelled in perspective for Meyco, a BASF subsidiary. Here it was important to emphasise the product’s applications and its advantages. Adhering to the firm’s corporate design, eight animations were created at the beginning of 2012. They are used at trade fairs, in presentations and in sales efforts.
NYOSTEN Korrosionsschutzmittel GmbH + Co.
NYROSTEN, located in Gelderen, Germany, is supported by DMT Technical Marketing in a very classical sense. The objective was defined at the beginning of the project, namely to reposition this company with a new image closely aligned with the target group. This was to be effected in the form of a new logo and the associated complete corporate design. These efforts gave rise to a promotional film in five languages, the www.nyrosten.de website, the production of a multi-language corporate brochure, and printing a product catalogue.
BK-one® is a product manufactured by ADT and distributed worldwide by the Heintzmann Group. The product was launched in 2012 at the international MineEXPO in Las Vegas, using a number of different communications media. In addition to the www.bk-one.com website, DMT developed the appropriate trade fair presentation. This is flanked by a product brochure. All the product’s advantages are also summarised in a BK-one® video. The animation can be seen on YouTube and on the BK-one® website.
Amberg Technologies AG
This Swiss tunnelling specialist approached DMT in 2011. Created for this company, in addition to a logo animation for use at trade fairs and in presentations, was a product launch film to introduce an efficient tunnel monitoring system. The animation emphasises the benefits this system offers when compared with conventional monitoring methods.
Caño Seco C.A.
This Venezuelan producer of hard coal has been a DMT client for a number of years now. The work which DMT has carried out for the client since 2006 not only includes feasibility studies and mining planning (see www.dmt.de). It also embraces such diverse tasks as creating the corporate design (logo, slogan, business stationery etc.), producing a variety of movies, assembling photographic documentation of the social development projects the client supports in Venezuela, as well as planning, implementing, coordinating, and monitoring the website.
RWE POWER AG
The topic of safety is gaining ever more traction in industry. RWE POWER AG commissioned 18 short video clips upon the introduction of a new training process for occupational safety instruction. These were produced for viewing by the company’s own employees and by those assigned temporarily to the Biblis nuclear power station. They illustrate correct behaviour in hazardous situations, for instance.
Putzmeister Holding GmbH
To support sales and marketing operations, the client requested that DMT prepare four animated films illustrating the “Solid Pump”. To satisfy the needs of marketing and sales, all four pump systems were replicated in the PC, using the original CAD data, and their functioning was visualised in detail.
Dalma Energy LLC
A complete drilling rig was modelled for the client. To keep the degree of reality and quality as high as possible, DMT employees visited and studied one of the drilling rigs in Algeria. The final animation shows the special features of the VFD breaking system, the drilling operation, and the tripping in and tripping out procedures.
A little “Who’s Who” for the natural resources market
The natural resources sector adheres to its own specific conditions and rules. Our employees are fully aware of them, thanks to their years of experience. This awareness is combined with advanced know-how and innovative techniques to launch and market technically demanding products and services.
Not only do we support numerous SMEs in their efforts. We also assist internationally renowned companies along their road to success. Decades of cooperation with the client in a spirit of mutual trust confirm that we have together adopted the correct approach.
Each of our clients is different from all the rest. And or course, each is something quite special. We know that – and act accordingly. Would you like to learn more about us? Then pick up the phone or send us a message using the form below. We look forward to getting to know you personally.